Google Tag Manager a Revolution - Intelligent-networks.com

Tag management software had been provided as a paid service for years by many companies and they definitely will not be too chuffed about Google's altruistic move to make it free to users.
It has given SEO marketers much greater freedom as well as provided webmasters with an opportunity to concentrate on other more pressing issues. It is designed in such a manner so as to fulfill all your tagging requirements and works with both non-Google as well as Google tags. GTM will simplify it for a marketing team to place the tags they need to gain valuable insights about marketing performance that proves advantageous in marketing and business performance.
 
Let’s Define the Word Tag
First of all Google is not talking about keyword tags. In my professional opinion the usage of the word “tag” in this case is not well planned by the Google team. The word “tag” is prevalently used in the marketing industry relative to keywords or keyword tags on websites. Considering the tag manager is geared towards marketers one would think a different word or phrase could have been used by Google. Perhaps calling this Google’s Tracking Code Manager I’m sure would be helpful to everyone.
 
Tags in this case are tiny bits of website code allowing you to measure website visitor traffic and behavior. Example of tags would include Google Anlaytics code, Google Adwords Conversion Tracking Codes, Social Media Advertising Codes, Banner Advertising Codes, and others like these. These codes allow you to understand the impact of online advertising, social media channels, remarketing campaigns and audience targeting. Tracking this information and having a single source to better understand your marketing efforts helps you improve your website and marketing campaigns.
 
Three Benefits Of Using Google Tag Manager
This tool is focused purely on marketers and business owners who have implemented marketing or advertising campaigns and need to better understand the results from multiple sources. The benefits include

Marketing Agility is about identifying a new opportunity and acting fast by launching fresh tracking codes. Many companies see this as a hindrance when they have to seek out technical help to implement tracking codes.
Dependable Data uses Google technology to collect detailed and precise data from across your marketing efforts to develop stronger campaigns and smarter marketing decisions. Google has implemented various tools to help you insure everything is working.
Quick & Easy Management helps to insure the marketer or business owner can implement the necessary tracking tools with the support or assistance of technical help.
 
How Does Google Tag Manage Work?
Google Tag Manager keeps track of a set of tracking code tags and when these tags will gather information (aka tag-firing rules). The tags gather data about the activities of each website visitor based on these rules.
 
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