Communication is the most important aspect of online money making. The best method of relaying information to your potential leads on the internet is via content marketing strategy. Proper communication when it comes online business is what necessitates visitors to take action and hence internet business growth. As you keep implementing content marketing strategies, which is actually sharing quality information, then your visitors will keep on coming back for more.

The  driving  force  that  plays  a  significant  role  in  Google  algorithm  update  is  always  the  same  -  to  provide  users  with  better  and  more  refined  searches  pertinent  to  the  questions  asked.  And  this  aspect  has  been  further  highlighted  by  the  launch  of  Google  Hummingbird.  Now  don’t  confuse  Hummingbird  with  that  of  Panda  or  Penguin.  Hummingbird  focuses  more  on  the  entire  search  result  -  the  way  the  relevant  data  is  pulled  out  of  the  search  engine.
 
With  more  than  90%  of  the  search  being  effected  Hummingbird  is  a  big  deal  when  it  comes  to  a  site’s  ranking. As  per  Google,  this  hummingbird  does  not  focus  on  the  conversational  search  i.e. bits  and parts  of  a  search  string  rather  the  whole  of  it. So is your business really affected?  Do  you  need  to  change  your  content  marketing  strategy  in  such  a  scenario?  Well it depends on how your market your content.
 
Useful content is the key:
Using  a  content  that  is  not  only  useful  but  also  answers  any  question  that  the searcher  has  asked  is  more  valid  and  in  turn  will  result  in  a better  ranking  for  the  site.  The  number  of  people  searching  content  in  the  form  of  a question  is  on  the  rise. As  a  result  if  your  content  answers  one  of  the  questions  it  has  a better  chance  of  being  pulled  out  in  the  search. This  is  also  applicable  in  case  of  those  contents  as  well  where  the  subject  matter  is  specific.
 
Creating optimized content for mobile:
46%  of  the  net  surfers  comprise  of  the  searches  made  from  a  mobile, hence  having a  site  that  is optimized  for  the mobile  is  more  of  a  necessity  rather  than  a  mere passing  phase. Those  who  make  searches  on  the  go  are  more  in  the  lookout  for  an  answer  to a  question (it  can  be  on  anything)  hence  having  answers  to  queries  in  your  content  is  the  key.
 
Will the different Social Medias play a significant role?
For  years  it  has  been  a  debatable  topic  as  to  whether  Social  Medias  are  taken  into  account  by  Google  when  it  is  conducting  a  search.  If truth be told then there is no definite answer.  But  it  is   advisable  that  one  makes  use  of  the  different  Social  Medias  to create  awareness.  After  all  building  a  positive  reputation  for  your  business  across  multiple  platforms  is  an  integral  part  of  online  marketing.
Make sure that search engines pick every web page you produce. This can be achieved by optimizing the keywords on every article you submit. Search engines should therefore find it easy to identify what you page content is all about. Choose and use your keywords wisely. Ranking number one on search engines listing is not the only key to making money online; ensure that every visitor finds your content valuable. It is by providing quality and educative content that your readers will take action.

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